The Trail Of Tears Essays - Cherokee Nation, Cherokee, John Ross

The Trail of Tears "We are now about to take our leave and kind farewell to our native land, the country that Great Spirit gave our Fathers, we are on the eve of leaving that country that gave us birth? it is with sorrow we are forced by the white man to quit the scenes of our childhood?we bid farewell to it and all we hold dear." This is the way that Cherokee Vice Chief Charles Hicks described, in 1838, the emotions that must have been felt after the mistreatment and the abuse that was wrought upon the Cherokee Indians. It was a trail of blood, a trail of death, but ultimately it was known as the "Trail of Tears". In this history of the Cherokee Nation we are trying, but without success, to be as unbiased as possible. It's the War of 1812. Andrew Jackson is mounting up forces against the Pro-British faction of the Creek Indians. The United States appealed for Cherokee support for aid in war against Tukumsa and another Indian known as Red Sticks. The Cherokee Nation replied with six to eight hundred of their best warriors. It was this war were the Indians fought side by side with Jackson. After a treaty in 1814 was forced on the Creek Indians, the Cherokees filed claims for there lose. There was no promise that their claims would be acknowledged. This would bring on the biggest betrayal on the Cherokee Indians, Andrew Jackson. Andrew Jackson demanded the session of twenty-three million acres of land to the United States. The Cherokee Nation, however, owned Four million acres of this land. The Cherokees protested again to Indian agent Jonathan Meigs in the War Department. Once again their former ally called these claims "Cherokee intrigue". Andrew Jackson then suggested with troops already in the field that this would be the perfect time to remove Cherokees as well as Creeks out of Tennessee. The Indian Removal Act was introduced by Andrew Jackson and was passed by Congress in 1830. This act was to force the Indians west of the Mississippi River. This was largely carried out by General Winfield Scott and his army of approximantly seven thousand troops, in May of 1838. When the army arrived in New Echota Georgia thousand of Cherokee Indians would be rounded up with dragnets and penned up in wooden stockades. By June 5, 1838 it was estimated that only 200 Cherokee had escaped. There were between fifteen to se venteen thousand Cherokee held in these crude jails, where they would await their long brutal journey west. This route from Georgia through Tennessee, Kentucky, Illinois, Missouri, Arkansas, and finally ending in Oklahoma, would later be referred by Cherokees as Nunna-da-ul-tsun-yi, or "the trail on which they Cried". The journey on which the Indians traveled would bring many deaths due to starvation, droughts and disease. There were two main ways of travel, by land and river. River travel was difficult if not impossible because low river levels due to the drought. All in all it took 645 wagons, 5000 horses and oxen and river vessels used primarily for the ill. Grant Foreman, Dean of Indian Historians, recorded this appalling period. He stated that the weather was extremely hot, there was a drought, and water was scarce and there were suffocating clouds of dust mixed with the oxygen. He also stated that at least three but, up to five people died per day on the trail. By the end of June 1838 two to three hundred Indians were sick. On June 17, 1838 General Charles Floyd of the Georgia militia wrote to Governor Gilmen of New Echota that they were convinced that there were no longer any Cherokee in Georgia. This would hold true that they succeeded in removing the Cherokee from the state, but not compl etely from the east. This would bring on a great supporter of the Cherokee people, a white man by the name of John Ross. John Ross campaigned heavily for the Cherokees. Ross was part of the immigration management committee. Ross persuaded General Scott to approve a budget for the captive Indians of Seventeen cents per Indian per day. This was double the amount figured by congress. This money was

Complete List Weird Scholarships You Can Win (Updated)

Complete List Weird Scholarships You Can Win (Updated) SAT / ACT Prep Online Guides and Tips You may have thought that scholarships were only for those who had great grades or were top athletes. Well, think again! There are a lot of organizations willing to give you some college cash in recognition of your interesting habits, unusual attributes, or willingness to do something a little bit quirky! Here's a complete collection of the best weird, unusual scholarships we could find. The good news is they're often a lot easier to apply to than other scholarships. Why Do These Weird Scholarships Exist? These scholarships mostly come from three main sources: Special Interest Groups and Clubs These organizations are very passionate about certain topics – like agriculture or the Klingon language – and they love to see students who share those passions. By offering these crazy scholarships, they're encouraging students to actively stay involved in these areas of interest. People Who Want to Help People Just Like Them You’ll notice a number of unique scholarships based on last name or physical features. These tend to be from people or groups who feel they are special for some reason, and want to share the wealth with others who are lucky enough to have the same trait. Quirky Companies Out for a Laugh Some of the most unusual scholarships are from companies that are just looking to have a good time, and they want to share the love with students who get their sense of humor and are willing to do something a little daring. So even if you didn't think you were the scholarship-winning type of student, remember that there are scholarship opportunities out there for almost anyone, including students who†¦. Scholarships for People With Interesting Physical Attributes The Scholarship for Redheads This scholarship is awarded to a natural red-head who is a junior or senior in high school with a GPA of 2.5+. You have to submit two photos to prove the authenticity of your gingery locks, and also create a creative piece – can be an essay, picture, or video, that tells what it means to you to be a red head. The deadline this year was May 4, and the prize is a one-time award of $500. The Tall Club Scholarship The Tall Club Scholarshipis awarded to exceptionally tall high school seniors. If you are female and over 5’10†, or male and over 6’2†, this scholarship could be for you! Apply through your local Tall Club (there are 53 branches nationwide). You’ll have to provide transcripts and test scores, letters of recommendation, details about extracurricular activities and awards, a photo and an essay.Awards vary by chapter but are up to $1,000. The deadline is March 1. The Left-Handed Scholarship If you're left-handed, you’re in luck! The Frederick and Mary F. Beckley Scholarshipfrom Juniata College in Huntingdon, Pennsylvania is for you. Current students of Juniata College who are left-handed are allowed to apply for the award, which ranges from $1,000 - $1,500. Grades and financial circumstance are also taken into consideration. Scholarships for People Who Have Prepared for the End of the World (or Want to Save the World) Zombie Apocalypse Scholarship If you’ve spent time thinking over how you would fare if the world were overrun by the walking dead, then the Zombie Apocalypse Scholarship is for you! Students aged 13 and older can apply by writing a 250 word essay about what would happen if their school were overrun by zombies. The deadline is October 31, and the award is $2,000. Superpower Scholarship The Superpower Scholarship awards $2,500 to a student who, in 250 words or less, best answers the question, â€Å"Which superhero or villain would you want to change places with for a day and why?† You have to be 13 years of age or older to apply. The deadline is March 31st. Scholarships for People Who†¦Sound Like a Duck Chick and Sophie Major Duck Calling Contest High school seniors are eligible to compete for this scholarship in Stuttgart, Arkansas every fall. The student best able to woo ducks will be awarded $2,000. There are also prizes for second place ($1,000), third place ($750), and fourth place ($500). The competition is on November 23 this year. Scholarships for People Who Love Sweets, or Want to Be Sweets American Association of Candy Technologists John Kitt Memorial Scholarship College sophomores, juniors, and seniors who love candy so much that they want to study it should apply for this scholarship.You’ll need to be majoring in food, chemistry, or biological sciences with a GPA of 3.0 or higherand have shown an interest in candy technology through a project or research. One student will win a scholarship of $5,000. The deadline is in April. Flavor of the Month Scholarship TheFlavor of the Month Scholarship is open to students aged 13+ who write a 250-word essay that answers the question, â€Å"If you were an ice cream flavor, which would you be and why?† The prize is $1,500 and the deadline is July 31st. Scholarships for People Who REALLY Love Star Trek Starfleet Scholarship Program Trekkies are in luck when looking for college funding. TheStarfleet Scholarship Program awards up to $1,000 scholarships to students (senior year of high school or above) who have been Starfleet members for at least a year prior to applying. Applications are due in June. Klingon Scholarship If you are a Trekkie AND a language lover, you are even more in luck. Students majoring in a foreign language can receive scholarships from the Klingon Language Institute for showing a love of international languages. You do NOT need to know Klingon to qualify. Awards are $500 and the deadline is in June. Scholarships for People Who Have a Lucky Last Name John Gatling Grant Program This scholarshipat North Carolina State University awards $9,000 to in-state students and $18,000 to out-of-state students who are lucky enough to be born with the last name â€Å"Gatling† or â€Å"Gatlin†. You need to be able to show proof that you were born with the name, and the application is turned it at the same time you apply for financial aid. Charles Downer Scholarship Fund This scholarshipgives students attending Harvard and who have the last name â€Å"Downer† a chance to get some money. Preference is given to students from Vermont and who are descendants of Harvard graduates. Leavenworth Scholarship The Leavenworth Scholarshipat Hamilton College in New York is for – you guessed it – students with the last name â€Å"Leavenworth†. The award amount isn’t specified. Lambert and Annetje Van Valkenburg Memorial Scholarship Competition This competition awards $1,000 every two years to a student who can prove they are related to the Van Valkenburg family who immigrated to the USA from the Netherlands in 1643. The last name can have slight variations, but you’ll have to be able to prove the lineage. Applicants must write an essay about what the family heritage means to you. The award can be used at any university, and the deadline is March 1st. Zolp Scholarship Catholic students attending Loyola University Chicago with the last name Zolpare in for a treat – they are eligible to win money if they file their birth certificate along with their applications. Award amount varies depending on availability of funds and the number of applicants. Scholarships for People Who Have a Sense of Humor About Fashion Stuck at Prom The Stuck at Promcontest rewards couples who create entire prom outfits from Duck Tape, and then wear them to a school-organized prom. Applicants must submit photos of their handiwork – which is usually quite impressive! Each student in the winning couples gets a full scholarship for themselves, plus one individual grand prize winner gets a bonus. Every year there are 21 winners. First place is $10,000, second is $5,000, third is $3,000, and seven runner up couples get $500. The individual bonus is $500. Scholarships for People Who Are Hard-Core Gamers Gamers Helping Gamers This scholarshipis for fans of Magic: The Gathering. High school applicants must write four essays about how Magic has influenced them, how to improve the game, and what their academic and career goals are. Up to two awards of $5,000 will be given, and applications are due on March 31st. Scholarships for People Who Are Messy Eaters and Drinkers Milk Mustache Scholarship Do you tend to miss your mouth when consuming dairy products? Do you also attend (or plan to attend) college in Arizona? The Dairy Council of Arizona runs the Milk Mustache Scholarship for people like you! And applying doesn’t get much easier. Simply take a video that's 30 seconds or less that features your favorite dairy products.The video can be any style (funny, suspenseful, etc.) The contest opens in August, and weekly winners will be chosen between Septemberand November. Winnerswill receive cool prizes, like free tickets to football games at Arizona schools. At the end of the football season, several finalists will be chosen from the weekly winners to submit autobiographies, transcripts, and a letter of recommendation. These finalists will not only receive a great prize automatically – tickets to the Fiesta Bowl – but will also be eligible to win one of three cash prizes. The first place winner will get $12,000 in scholarship money, $10,000 will go to the second place student, and $8,000 to third place. Winners will be announced at the Fiesta Bowl. Scholarships for People Who Are Lazy and Sober The Deppen Scholarship and the Voris Auten Scholarship Do you stay away from drugs and alcohol? Do you also stay away from physical activity? If so, Bucknell University in Pennsylvania offers two endowed scholarships to students who fit that description and have also lived in Mount Carmel, PA for ten years and attended a Mount Carmel public high school. Scholarships for People Who Love to Write Essays Ayn Rand Scholarships If you want to get some practice writing essays on really long books, never fear! Short essays (of around 1,000 words on Ayn Rand'sreally long books can make you eligible to win some serious cash. Different topics are available depending on grade level. 8th, 9th and 10th graders can win between $30 and $2,000 for writing about Anthem; th and 12th graders can win between $50 and $10,000 for writing about The Fountainhead; and college students can win between $50 and $20,000 for writing about Atlas Shrugged. Deadlines vary based on which book you're writing about. Scholarships for People Who Hate to Write Essays No Essay Scholarship The No Essay Scholarshipclaims to be the easiest scholarship out there – no tedious essay writing here! College students (or prospective college students) simply need to enter their details online for a chance to win $2,000. A new winner is chosen every month, and you can re-apply as much as you like! Scholarships for People Who Love Sprinklers American Fire Sprinkler Association This scholarship isopen to almost anyone willing to put in a bit of effort! High school seniors can fill out the application form for the scholarship. Ten randomly chosen winners will get $2,000 each in scholarship money. No longer a high school senior? No problem. Enter the second chance contest for college students, and five winners will be awarded $1,000 scholarships. Scholarships for People Who Are Gay Pilots National Gay Pilots Association TheNational Gay Pilots Association gives LGBT students and allies who are interested in professional aviation a chance to help cover some college costs. Students should be at least 18 years old, have a private pilot license, have accomplishments in aviation, and have contributed to the LGBT community. Scholarship amounts vary. Scholarships for People Who Are Passionate About Specific Kinds of Food Vegetarian Resource Group Students who are committed to promoting a peaceful world through a vegetarian lifestyle can win up to $10,000 for school from the Vegetarian Resource Group.You’ll have to write an essay about your experience being vegetarian and promoting it within your community, and at least three letters of recommendation. One award of $10,000 will be given, as well as two $5,000 prizes. The deadline is February 19th, 2019. Beef Industry Scholarship On the opposite end of the spectrum, the Beef Industry Scholarshipawards ten $1,500 scholarships every year to high school seniors or undergrads who are pursuing careers in the beef industry. You’ll have to have demonstrated a commitment to the beef industry, write an essay about solving a problem in the beef industry, and have two letters of recommendation from professionals in the beef industry. And if your love affair with beef is long-lasting, you can re-apply every year! Asparagus Club Scholarship The National Grocers Association awards this scholarshipto college juniors and seniors who are pursuing careers in the grocery industry. Scholarships are $2,000 per semester and can be renewed for up to four semesters if a 2.5+ GPA is maintained. Up to ten scholarships are awarded per year. Scholarships for People Who Like to Make Others Laugh Make Me Laugh Scholarship This scholarshipfor you budding comedians out there. Students over the age of 13 can apply for a $1,500 scholarship by telling a funny or embarrassing story (real or made up) in 250 words or less that makes the judges laugh out loud. Deadline is August 31st. Scholarships for People Who Love Golf But Don’t Play It Western Golf Association Evans Scholars Foundation If you are dedicated to the art of being a golf caddie, you are in luck. TheWestern Golf Association Evans Scholars Foundation gives out hundreds of full-ride scholarships to students who can show a record of successful and regular caddying throughout high school (spanning at least two years). You should also have strong academics and a good ACT score, and be able to demonstrate financial need. The scholarships are available at 14 colleges across the country that have scholarship houses – winners are expected to be active members in the house. Applications are due October 31st. Scholarships for People Just Love Applying for Scholarships Scholarship For Aggressive Scholarship Applicants Debt.com sponsors this scholarship. The main idea? They want to award students who have shown persistence and courage in applying for all the free college money that is out there. All you have to do is apply for loads of scholarships (past winners have applied for over 30 each – and don’t worry, you don’t have to win them!) and send copies of the submission receipts, along with a letter saying a bit about yourself, your goals, and how you felt doing all those applications. You can win $500. The best part? They choose a new winner every 2 months, so you have a lot of chances to try for this one! What's Next? If you want to apply to some great scholarships not listed above, check out our guides to theNational Merit Scholarship,McDonald's Scholarship, andTylenol Scholarship. Did you know that sometimes getting a schoalrship is as easy as applying to your school of choice? Check out thislist of schools that automatically offer schoalrships based on grades and test scores. Need a letter of recommendation for a scholarship? Here's how to get one. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Relationship between Theory and Research Essay Example | Topics and Well Written Essays - 1250 words

Relationship between Theory and Research - Essay Example Descriptive theories are the most common theories. They classify or describe characteristics or dimensions of an individual, group, situation, or event by summarizing similarities found in discrete observations. Descriptive theories mostly required when remarkably little about the phenomenon under discussion (Ellis and Yair, 2008). Descriptive theory described into two categories, that is, classification and naming. A classification theory is elaborate in that it defines how the characteristics or dimensions of a given phenomenon interrelated structurally. Naming theories describe the characteristics or dimensions of some phenomenon. The dimensions may be exclusive, overlapping, mutually exclusive or sequential. A classification theory can be mostly referred to as taxonomies or typologies. A descriptive theory is tested and generated by descriptive research. This research usually referred to as explanatory research. Explanatory research specifically directed towards knowing the existing characteristics of the real world relative to the question being researching upon. A descriptive may or may not use an empirical method. Non empirical methods include historic and philosophic inquiries. Philosophic inquiries classify and describe phenomena through critical discussion. Moreover, historical research directed towards the description of phenomena that occurred at an earlier time (Harlow, 2011). A descriptive study employing the empirical method involves observation of a phenomenon in its natural setting. Data gathered by a participant or a non participant observation, as well as by structured interview schedule, questionnaires or by open ended. The raw data gathered in a descriptive study may be quantitative or qualitative. Quantitative data usually analyzed by various parametric or non parametric measures of central tendency and variability. Qualitative data may be analyzed by a means of content analysis. This technique sorts data into a priori category or into a category that emerge during the analysis (Kerlinger, & Lee, 2000). Empirical- descriptive research involves surveys, ethnographies, case studies and phenomenological studies. A case study is a systematic and intensive investigation of many factors for a group, a community or a small number of individuals. Surveys yield accurate and factual descriptions of an intact phenomenon. Surveys use structured instruments fo r collecting data although open ended questions may be included in the instrument (Harlow, 2011). The method of grounded theory yields a description of social situations and processes in those social situations. Every piece of data constantly compares with every other piece in order to discover the dominant social processes that characterize the phenomenon under study. Ethnography yields a theory of cultural behavior for a

The Burden of the Current Unemployment Insurance Program on Small Essay

The Burden of the Current Unemployment Insurance Program on Small Businesses and Possible Alternatives - Essay Example Instead, they want to pay more for the employees' salaries and wage protection. The business cost rising from the payment of tax towards unemployment compensation will have to recoup by the business firm through its business and actually the consumers bear the tax burden of the firm. The tax rate of unemployment insurance is based on the stability in working of the firms. A company with stable employment history will get deduction in tax rate. An employer is held liable for paying towards unemployment insurance in case he has quarterly payroll of $1500 or more in a calendar year. "The tax rate for new employers is .0270 (2.7 percent). The first $7,000 in wages paid to each employee during a calendar year is taxable. Any amount over $7,000 for the year is excess wages and is not subject to tax. Excess wages can never be greater than gross wages."1 According to the Federal Unemployment Tax Act establishment and administration of the Unemployment Compensation Program is carried on mutually by the state and federal governments. Thus there exist dual system of state and federal in the tax program and the, payments of the employer towards payroll taxes is levied by both the state and federal governments. The rate of payment towards unemployment taxes by employees is on the basis of established tax rates and the history of employers work stability. Thus employers having a history of greater unemployed workers would have to pay more towards the unemployment compensation tax. In case the business owner is compelled to lay off his business for military service, the resulted unemployment to workers would lead to count as a higher unemployment rate in the firm and thus the tax rate payable by the employer will be higher. Similarly if the employees took leave from their jobs for military service then also firms work history will be shown as higher unemployment rate and thus also the tax rate will be increased. In case workers who refrain from job for joining with their transferred military spouse have the legal right to receive unemployment compensation. Thus the employer wants to pay for their non working employees even though job is exist there. In some states the employers are not chargeable for the workers' leave for military service and thus it does not taken for calculating its tax rate. However the workers have the right to receive unemployment compensation and this is charged from the unemployment compensation fund of the state. Thus the actual cost of workers compensation is paid by the employer as a socialized cost and this will lead to increase the overall state unemployment tax rate. 2 Complicated tax regulations is causing firms to indulge in unnecessary law suits with high cost and this will always prevent establishing new business. Along with this higher rate of workers compensation and unemployment insurance has lead to increasing the labor cost of firms. In Florida there employ tort reform for reducing the burden of employers. Joint and several liability rate reductions are followed in workers unemployment compensation insurance. Small businesses are seriously affected by the workers compensation insurance. Majority of the burden of the rising tax rate is always comes to small businesses. Due to shortfalls in state regulation relating to compensation insurance the small business are required to bear a major portion of the UC fund. The working cost such as regulatory costs and tax payments are always becoming

What the Number of Cars Will Be in the Future Essay Example for Free

What the Number of Cars Will Be in the Future Essay With the development of society and improvement of economic conditions, more and more families have the ability to afford cars. But what the number of cars will be in the future? Is it safe to reach the conclusion that there will be fewer cars in use than there are today in 20 years? In my opinion, its possible and the reasons are as follows. Just imagine which of the following two worlds you would prefer: Option one is that you are living in a place where the sky is grey and the river is yellow. Every day you have to breathe the air with many harmful fumes. Option two is that the environment you live is beautiful. There are many trees and flowers around the lake. You can listen to the birds singing in the sky and watch fish swimming in the lake. Wouldnt you feel more comfortable and more enjoyable if you choose option two? Nowadays, more and more people begin to realize that the waste fume from the car exert bad influence on the environment and thus take many actions to limit the number of cars, such as taking subway instead of driving a car. Therefore, there will be fewer cars in use in the near future. Besides the improving concern of environmental protection, the reduction of the number of cars is also from the increasing number of old people. For instance, my family had 2 cars in the past, one belonged to my dad and one belonged to my grandpa. As the increasing of age, my grandpa felt that he could no long have the energy to drive a car. So he sold his car and now my family share one car. Nowadays, the entire world is entering an aging era. Hence, more and more old people will not be able to drive a car and the number of cars will come down. Whats more, the government may also play a role in assistance to the reduction of cars. Because of the frequency happening of the traffic jam. To sum up, because of the improvement concern of environmental protection and the becoming older of the population, I believe that there will be fewer cars in use in 20 years.

Buchi Emechetas The Joys of Motherhood as an African Feminist Text Ess

Buchi Emecheta's The Joys of Motherhood as an African Feminist Text Upon my first reading of Buchi Emecheta's The Joys of Motherhood, I immediately rejoiced--in this novel, I had finally encountered an account of a female protagonist in colonial and postcolonial African life. In my hands rested a work that gave names and voices to the silent, forgotten mothers and co-wives of novels by male African writers such as Chinua Achebe. Emecheta, I felt, provided a much-needed glimpse into the world of the African woman, a world harsher than that of the African male because woman is doubly marginalized. As a female in Africa, the opposite of male, woman suffers sexual oppression; as an African, the opposite of white in an ever-colonized nation, the African woman also suffers racial oppression. Nnu Ego, Emecheta's protagonist, became at once for me the poster female of Africa, a representative of all subjugated African women, and her story alerted me to all the wrongs committed against African women, wrongs that could only be righted through feminist discours e. As with many surface readings I have performed as a student of literature, however, my perspective on The Joys of Motherhood began to evolve. First, I realized and accepted Nnu Ego's failure to react against oppressive forces in order to bring about change for herself and the daughters of Africa; I consoled myself, reasoning that the novel still deserves the feminist label because it calls attention to the plight of the African woman and because its author and protagonist are female. Rereading the novel, however, also triggered the silencing of my initial response. I focused on such passages as the dying wish of Ona, Nnu Ego's mother, who implored Agbadi, Nnu Ego's father, ... ...econd African Writers Conference, Stockholm, 1986. Ed. Kirsten Holst Petersen. Upsala: Scandinavian Institute of African Studies, 1998. 173-202. ---. The Joys of Motherhood. New York: George Braziller, 1979. Nnoromele, Salome C. "Representing the African Woman: Subjectivity and Self in The Joys of Motherhood." Critique 43.2 (2002): 178-190. Ogundipe-Leslie, Molora. "The Female Writer and Her Commitment." Women in African Literature Today. Ed. Eldred Durosimi Jones. Trenton, N.J.: Africa World Press, 1987. 5-14. Okeke, Phil E. "Reconfiguring Tradition: Women's Rights and Social Status in Contemporary Nigeria." Africa Today 47.1 (2000): 49-63. Schipper, Mineke. "Mother Africa on a Pedestal: The Male Heritage in African Literature and Criticism." Women in African Literature Today. Ed. Eldred Durosimi Jones. Trenton, N.J.: Africa World Press, 1987. 35-53.

Tesco Company Profile

The company has also established a strong customer base by effectively utilizing the information held within their systems by leveraging the concept of Customer Relationship Marketing. Alongside, the company has effectively performed the process of data mining through directly analysing the information from the EPOS (Electronic Point of Sale) Systems installed in their shop floors so as to identify the potential customers and enter new target markets and business segments. The implementation of the file maker systems in line with their point of sale systems to produce store specific adverts and promotion banners has apparently leveraged the company an edge over its competitors in the supermarket chain. The online shopping system TESCO WEBSITE In the light of the above argument, an insight into the TESCO website reveals the following results. The company has a highly structured website that has classified its products efficiently based on the departments and then provided a two stage categorisation for identifying the actual product itself. The two stages of categorisation are achieved by the providing a short list of hyperlinks under a selected category so as to enable the customer to view the products. The website also provides an interactive help system that efficiently guides a new user to quickly get accustomed to the online shopping process in order to encourage the customers to shop online. Apart from the easy to navigate system and the help provided online, the company has also established a dedicated call centre service especially to attend to the queries of the online shoppers including support on completing an order as well as serving the customer queries on existing orders and deliveries. Alongside, the feature of reserving a delivery schedule before starting the shopping process itself makes it further easier for the customer to decide on the products to prioritise on the order placed. This provides an additional benefit of gaining customer satisfaction as well as a second to none service in the online shopping system to the customers. The aforementioned statements further justify that the TESCO Plc has apparently gained competitive advantage in the electronic commerce mode of retailing in the supermarket chain segment of the retail sector in the UK. Alongside, the company has not only established the online transaction system for the sale of its retail products but for cross selling of its other services including DVD rental, finance and other services. This complete existence of the company over the Internet has apparently proved successful in gaining competitive advantage in the market. The above analysis has proved that TESCO Plc has leveraged competitive advantage through strategically deploying the electronic commerce system in its website and conducting transactions quickly in order to provide timely delivery of the products and services. The research conducted so far is based on the secondary information resources and hence to derive on a concrete solution, a primary research in the form of questionnaire is carried out. The next chapter provides a critical overview of the research methodology and the scope